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Janet  Woodworth's avatar

Automatic Content Recognition (ACR) is a technology that identifies content playing on media devices, such as smart TVs and mobile devices. ACR works by analyzing the digital patterns and distinctive characteristics of audio, video, or images. It then compares this content to a repository of recognized media files or signatures.

ACR is used for a variety of applications, including: Content customization, Synchronization, Intellectual property protection, and Collecting user media consumption habits.

ACR is important for advertisers and content creators because it allows them to gather critical information about users' media consumption habits. This data is gathered automatically without any user-based opt-in or input, which offers greater depth and accuracy than user-offered data

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Sharon C Storm's avatar

Thanks for the information, I’m 84, and have very little understanding of the way technology works. Your explanation makes sense to me, and I will leave my smart tv off for that entire 24 hours.

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